Recently, and scarily increasingly, I have been beginning to worry about the state of my mental health. Not that I was going mad but that I was losing even the tiniest amount of memory span.
I would see a commercial or hear about some product or service on the TV or radio & want to find out more about it. So I would come upstairs to the office & open up my browser. To my dismay, by the time I clicked my mouse on the search bar I had no idea what I was going to do & would start to look through something different.
What was worse was that I didn’t even have to make the journey upstairs. I could be sitting browsing the net or one of favourite sites, see something interesting, open a new browser & it would be gone, leaving me the to wander off course until something triggered the memory of the thing I should have been looking for all along.
The amount of times I have had to walk backwards around the house desperately trying to remember what I was doing is nothing short of terrifying.
Peter, who is older than I am, finds this hilarious & says things like ‘Welcome to my world’. Not a comfort at all.
Relief has been delivered to me in the discovery that this is not the early onset of Alzheimer’s. All this time I have simply been ‘Wilfing‘.
Wilf stands for ‘What am I looking for?’ and for me it is a godsend, or would be if I believed in a god. (Yes I know that ‘god’ is supposed to have a capital g but if as I don’t think it exists, I doubt it matters)
A YouGov survey of over 2400 people found that two thirds of people spend time on the Internet not looking at anything in particular. Just aimlessly milling around the pages. Which, in itself, is no bad thing. I have stumbled upon many interesting things while meandering through cyberspace. Granted there are considerably more things which are just there to distract you from what you should be doing.
The fact that any, or most, of us are ‘guilty’ of wilfing is not in the least surprising. If you understand the way supermarkets carefully place items around the store to distract you, hopefully into buying something you didn’t come in for, then surely you will see that the Internet in being shaped in the same way. There are millions of sites out there all vying for your attention & if they can catch your eye, they can lead you off your chosen path & maybe even make a sale.
You, dear reader, are most likely wilfing as you read this.